Great guest relations depends on hotel staff, not software. But all staff can use a little help from technology. Amadeus Hospitality presents Amadeus Hotel Sales and Marketing – the software solution designed for hotel managers and marketers.

It's an administration and customer analysis tool in one. What you learn from it will not only help you make your customer service more efficient but also better tailored to your guests. Keep your customers happy and enjoy better occupancy rates.

Benefits

Both day-to-day tasks and reporting and analysis are significantly aided by this Amadeus solution:

• Integrates seamlessly with most modern XML technology with CRM solutions
• The central database solution means guest file information can be accessed from any other solution from the Amadeus Hospitality product suite: Front Office, Conference Management, and Finance Management
• Integrates completely with Microsoft® Office

Features

• Administration and analysis of guest activities
• Use as many segment codes as you want (e.g. golfer, leisure traveller etc.) in order to cluster and specify the hotel's various target groups
• Filigree administration of all contact persons known for each business customer
• Top-flop-lists: analysis of high potential and low potential customers (evaluation conducted via budget comparison)
• Easy administration and analysis of sales people's activities
• Analysis of sales and marketing effects (e.g. which package sold best)
• Administration of giveaways
• Various mail merge possibilities