Retaining customers is vital to a retailer’s success. However many retailers do not know who their best customers are, or how to contact them. Just because a customer spends a lot of money in your store on one visit does not equate to future dollars to your store.
Retail Pro includes effective tools that help retailers increase traffic and create customer loyalty, including:
Customer Lists and Mailings To ensure accuracy, Retail Pro has the ability to force cashiers to enter in many fields when capturing customer information. Also, using our Data Verification Tool (included with Retail Pro) retailers can check their customer lists for duplicates and customers with in valid information. Then directly from the CUSTOMER module a retailer can quickly select a targeted group of customers for mailings. Unlimited Customer Base With Retail Pro there is no limit to the size of customer base, other than the amount of space on a hard drive. In a multi-store operation, names can optionally be distributed to all stores and thus allow a customer to be recognised at any store in the chain. Further, in addition to the purchasing history which Retail Pro automatically builds, each customer record contains the option of a user-designed memo page for organised recording of key information. Preferred Customer Pricing Some stores offer different prices to particular groups of customers, such as employees, wholesale accounts, family, friends or long standing clientele. By specifying a preferred price level for those types of customer in advance, the correct price level will automatically appear on sales made to them.
Preferred pricing can be a simple percent discount, but it can also be fine tuned to accommodate exceptions or variations in the discounts offered as part of any given price level. Gift Registries A gift registry is not an actual merchandise order, but rather is a list of items that someone, such as a bride and groom, hope that other people will buy for them. Registry Sales Orders are specifically designed for keeping track of the items wanted, those already purchased, and any other information needed for managing gift registries. |
