What is Inbound Marketing?
While outbound marketing, also known as interruption marketing, cuts into your audience's routine with undesired content, inbound marketing finds your prospects where they are throughout their journey, providing them with the information they need, when they need it. Essentialy, inbound marketing is a business approach that focuses on creating valuable content and experiences that really engage and attract clients.
Inbound Marketing Strategy
To be successful at inbound, it isn't enough to just attract people to your site or offering, but also to have a strategy in mind to keep engaging and delighting them. If you continue supporting and empowering your buyers throughout their journey, they will eventually become your best ambassadors and fuel your business. This integrated strategy can be comprised to what is known as the flywheel, that moves from Attract, to Engage and then to Delight, which undoubtedly are all key stages to transform strangers into your business' most avid fans.
Using the Inbound Methodology in Marketing
As a striving business, your goal is to attract the right prospects, engage with them and delight them. It's not a solo job of your marketing department, but rather a collaborative effort of all your customer facing teams. The marketing hub is the one platform that will guarantee an integrated approach and will prep you for success.
We want to help you attract the right visitors to your website, those that would eventually become your loyal customers. How can we help you do that? We will identify and generate relevant and valuable content for your audience, build authority in search and help you rank for the topics that matter the most to your prospects. We will create and publish your blog post or video content across social networks following best practices. We can aid in launching ad campaigns to increase awareness of your brand with your target audience. Throughout each stage, we will help you monitor and report on your efforts and find the right ways to optimize and improve.
The use of our all-in-one platform allows us to create lasting relationships with prospects on their preferred channels, be it email, bots, live chat, or messaging apps. Thanks to our understanding of lead flows to capture the data of prospects visiting your site, we are able to identify their preferences and tailor to their experience, by using smart content or predefined workflows. With a better understanding of the audience and a more precise targeting through ads and specific campaigns, we can increase brand loyalty and drive your clients to become your business' promoters.
With email and marketing automation as well as HubSpot Conversations, we can seamlessly provide the right content to your audience and at the right time. Our video creation services will help you provide shareable and engaging experiences that would delight and retain your audience.