Why 1 – As we believe it’s important for communities of like-minded people to form and grow and a key to this is to host regular events. Someone has to do it and so we’re doing it!

Why 2 - More often than not, people find out about a meetup or event, they miss it, or they hear about it after the event. They have a desire to go to that event or a similar event, however, what tends to happen is that since the events are not regular, the next event you also end up missing or don’t hear about it in time. And after a few times of that happening, you sort of give up on it.

Why 3 - Conveniently, we happen to have PJ’s Coffee as one of our business lines (so allow us to be a teensy bit biased) and they have great Coffee  – and we have a great venue too.

Why 4 - We notice, that at more formal events held at Hotels there is limited interaction with the audience. TRG Talks are smaller, less formal, and with great PJ’s Coffee become more interactive

Why 5 – Putting it all together, to us the solution was obvious! We needed to create a regular event at the same time, at the same place, every single month – it needed to be smaller and more informal, in order to drive much greater attendee participation, thus the solution was the TRG Talk, in a TEDx Talk style of ideally about 20 minutes of talking and the rest of the time pure attendee engagement.