Retail Pro and technology in retail management white paper
The Internet of Things (IoT) is drastically changing long-standing retail industry practices and processes. Having enjoyed a rich history of direct contact with suppliers and customers, retailers will only continue to grow and strengthen those relationships with the implementation of new connected technology. Consumers, too, are embracing the innovative ways in which IoT can enrich their customer experiences, and suppliers understand they are at the heart of interactions between retailers and customers. Retailers and suppliers alike recognise the role IoT can play in driving customer loyalty and increasing sales activity.

 

http://cdn2.hubspot.net/hubfs/125873/External_Resource/Personalization.pdf

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Note: * previously Cloud Enablement Series