CRM solution in retail management white paper
The retail industry is arguably the most notable example of how important customer management leverage is. However, even the most forward-thinking retailers still face many challenges as they try to achieve their goals with customer management systems and strategies.

 

http://cdn2.hubspot.net/hub/125873/file-16834344-pdf/new%20materials/whitepaper/rp/customermanagement_en.pdf

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Note: * previously Cloud Enablement Series