Vietnam Retail market analysis white paper
Vietnam began to liberalize its economy in the 1980s, when the country’s leaders launched doi moi (or “renovation”). It was only after President Clinton lifted the US trade embargo in 1994, though, that multinationals began to pile in. Since then, Vietnam has taken off. In 2007, it joined the World Trade Organization (WTO)—just in time for the global financial crisis.

 

https://cdn2.hubspot.net/hub/125873/file-16812456-pdf/whitepapers/retailpro/growing_up_fast_vietnam_discovers_the_consumer_society.pdf

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