Business intelligence and analytics solutions are widely considered by CIOs and analysts to have great potential for delivering measurable, bottom-line improvements to the enterprises that are best prepared to take advantage of them. Results to date and technology investment patterns indicate that these technologies will be a priority for top-performing companies for the foreseeable future.
http://cdn2.hubspot.net/hub/125873/file-537111520-pdf/_Landing_Pages/the_democratisation_of_data.pdf
